Meet Dominic Casey, the founder of Marsh Media. Dominic is a professional with an entrepreneurial mindset and extensive experience in marketing, communications and organisational strategy.
As marketing manager at Access Credit Union, he was responsible for the credit union’s digital transformation, which increased conversations and revenue by approximately 30%.
How did he do it? Dominic generated high-value leads by creating and implementing an innovative marketing strategy across social-media channels (TikTok, YouTube, Facebook, etc.) that featured engaging content aimed at the target audience.
Dominic fully understands the importance of responding to the local community’s needs, and the importance, too, of promoting a strong brand image for the credit union. Dominic’s innovative approach was recognised with the awarding of an All-Ireland Credit Union Award for Best Use of Social Media in 2022.
Dominic is an active member of his local community, serving as chairperson of Aughadown Community Council. And as an accomplished photographer specialising in landscape photography, his work has been exhibited at Cork Airport and can be viewed on www.dominiccaseyphotos.com